ocm68786839, OCoLC, 2017-03-06, 060504s2007 nyu b 001 0 eng, 2006046467, , , 85030149, 234244732, 658969186, , , 1400064287, 9781400064281, 0739341340, 9780739341346, , , , , , , , , (OCoLC)68786839, , , (OCoLC)85030149, (OCoLC)234244732, (OCoLC)658969186, DLC, eng, DLC, BAKER, BTCTA, C#P, YDXCP, BUR, QP9, MUQ, VP@, NLGGC, COO, LMR, OCL, CFT, IG#, XXH, CPE, SMP, CQU, TEX, OCLCQ, VET, UKMGB, TULIB, OCLCA, OCLCF, DEBSZ, , , pcc, , , HM 1033, HM 1033, H43 2007 c.1, H43 2007 c.2, 0, , 0, , HM 1033, HM 1033, HM 1033, H437 2007, , , P3368, Heath, Chip,, 1, , Made to stick :, why some ideas survive and others die /, Chip Heath & Dan Heath., 1, 0, 1st ed., , , New York :, Random House,, 2007., , , New York :, Random House,, 2007., 291 p. ;, 22 cm., , , Includes bibliographical references (p. [259]-276) and index., , , Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks., 0, , Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description., , , 2009.023, , , Social psychology., Contagion (Social psychology), Context effects (Psychology), , , , 0, 0, 0, Heath, Dan,, 1973-, 1, , Table of contents only, Publisher description, Sample text, Contributor biographical information, Authors' web site, 4, 4, 4, 4, 4, 1, 2, 1, 2, 2, http://catdir.loc.gov/catdir/toc/fy0711/2006046467.html, http://catdir.loc.gov/catdir/enhancements/fy0728/2006046467-d.html, http://catdir.loc.gov/catdir/enhancements/fy0728/2006046467-s.html, http://catdir.loc.gov/catdir/enhancements/fy0728/2006046467-b.html, http://www.madetostick.com/, Ingram, INGR, , , 9781400064281, HELD BY AP$ - 2264 OTHER HOLDINGS, , , c, a, m, 4, a, a68786839zDLCdURIhCoreiLCCkDDCnSummaryppcctContentsu20131114, a230392471zHBSbHARVARD UNIV, BUSINESS SCH, BAKER LIBRhFull batchiLCCkDDCnSummarytContentsu20110212, a705573539zHBSbHARVARD UNIV, BUSINESS SCH, BAKER LIBRhFull batchiLCCkDDCnSummarytContentsu20110511, a859693409zZMUbNEW SCH THEdURIhCoreiLCCkDDCnSummaryppcctContentsu20131009, a466792548zRCJbSTANFORD UNIV ROBERT CROWN LAW LIBRdURIhCoreiLCCkDDCtContentsu20120605, a230918484zKSGbHARVARD UNIV, KENNEDY SCH OF GOVERNMENThFull batchiLCCkDDCnSummarytContentsu20110510, a859693323zZYUbNEW YORK UNIVdURIhCoreiLCCkDDCnSummaryppcctContentsu20131009, a177866968zPULbPRINCETON UNIVhCoreiLCCkDDCnSummaryppcctContentsu20100726, a859693318zNYZYWbNYU WEB INTERNET RESdURIhCoreiLCCkDDCnSummaryppcctContentsu20131009, a270501057zSTFbSTANFORD UNIV LIBRhFulliLCCnSummaryppcctContentsu20130305, a605066286zXOXbPALO ALTO RES CTRhCoreiLCCkDDCppccu20100709, a262015372zPAUbUNIV OF PENNSYLVANIAhCoreiLCCkDDCnSummaryppcctContentsu20120915, a491835117zTEUbTEMPLE UNIVhCoreu20100716, a231005442zHMGbHARVARD UNIV, EDUCATION SCH, GUTMAN LIBRhFull batchiLCCkDDCnSummarytContentsu20110510, a728491557zYUSbYALE UNIV LIBRhCoreiLCCppccu20110603, aZ0bAP$, DATE_RECEIVED, 2009-6-5, HM1033 .H43 2007 c.1, HM1033 .H43 2007 c.2
